Digital Analytics: Translate Your Business Goals into Measurable Data
September 26, 2018 @ 6:00 pm - 8:00 pm
$10 – $25
It’s a data-driven world – so much so that IDC estimates the big data and business analytics industry will surpass $200 billion by 2020. But do organizations make the most of this mountain of information to guide strategic decisions and get results? Do they collect the right data to draw meaningful insights?
Brad Millett, Senior Analytics Strategist at Blast Analytics & Marketing, will talk about how to measure what really matters by translating business goals and objectives into key performance indicators (KPIs). He’ll walk through real-world examples and explain how the right KPIs help organizations effectively assess their current analytics maturity level, implement improvements and take action on their data.
Brad specializes in implementation strategy, reporting and analysis. He was a 2017 finalist for Adobe Analytics Idol, an elite industry competition held each year at Adobe Summit. His clients have included Dow Jones, Hertz Car Rental, Macy’s, John Hancock and Outrigger Hotels.
Blast Analytics & Marketing is a leading analytics and digital marketing consulting company that helps enterprises transform their data into actionable insights and better decision making. It is the sole sponsor of the Digital Analytics Association, Women in Analytics program, as well as the Women in Analytics Mentor program, supporting gender equality within the profession and helping female analysts thrive.